Want to improve your online marketing?

Internet Advertising 4Dentists, specialists in internet advertising within the dental field, are offering 10% off their online advertising services exclusively for Figurit clients.

What do they do?

They provide expertise in internet advertising for dentists including; Google Pay-Per-Click (PPC) advertising, Search Engine Optimisation (SEO) and online reputation management. Internet Advertising 4Dentists is run by dentists, for dentists. Using their strategies, information and lessons learnt by their own online advertising experiences, Internet Advertising 4Dentists can help guide you through the world of internet advertising while increasing your Return on Investment from your marketing budget.

 How could you utilise PPC?

PPC stands for Pay-Per-Click advertising, these are the adverts seen at the top, and along the side column of the search results page. Internet Advertising 4Dentists specialise in PPC and will work with you to ensure that your advert is being shown when the correct search terms and locations are used, saving you money by minimising wasted advert clicks from people searching for services that you may not offer. Internet Advertising 4Dentists also help you manage which websites your advert will display on, budgets and what the advert text should consist of to maximise the conversion between advert clicks and new clients.

Benefits of PPC over SEO include:

• Quick implementation time. Your advert can be place on the first page of search results within 24 hours, whereas SEO make take months to become fully effective.
• Easy to do. With PPC, there is no need to worry about the complexities of website coding, content and link building which are required for SEO.
• Targeted advertising. You can target key search terms and words to ensure that the right people can easily find your website.

Why use SEO?

SEO stands for Search Engine Optimisation, which determines where your company will place for different search terms through search engine websites. The better your website’s SEO, the higher your dental practice will place on the search pages, and the more likely potential new clients will find your website before a competitor. Internet Advertising 4Dentists offer SEO consultations to make sure you’re making the most of your website.

Benefits of SEO include:

• Low cost. After the upfront costs of SEO management have been paid, there will be no on-going costs to you, as clicks onto your website from the search page will not cost you any money.
• Increased traffic to your website. A well designed website can help translate increased views into potential new clients.
• Better conversion of clicks to clients.  From 1,000 visitors through a paid ad, (on average) 2% of those visitors might convert into a sale, but you will pay for every click. With SEO, out of 1,000 visitors, perhaps 4% of those visitors will convert into a sale at no further cost to you.